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We're Social Event Marketers

Our Story

Isn't it interesting that in our 24/7 digitally connected world, people crave in-person experiences more than ever? The relationship between face-to-face business experiences and social media is rapidly evolving. We are social media journalists committed to helping corporate conferences, B2B trade shows, and their exhibitors expand their approach to effective event communication. Our perfect partner is a forward-thinking brand committed to enhancing today's attendee experience, while proactively fostering relevance for the attendee of tomorrow.

Erin Gargan


Erin is an award-winning social media marketer who has been featured in Forbes, BusinessWeek, Business Insider, OC Metro, OC Register, iTunes ‘Top Entrepreneurs’ Podcast, and more. The Orange County Business Journal named her one of their top “Women in Business”. The Interactive Media Awards honored her team with “Best Facebook Application.” Since 2004, she’s worked in the social media, events, and digital marketing spaces for over 100 brands.

Loves: Surfing, snowboarding, golf, tennis, yoga, guitar, airport lounges.
TV Show: No TV, only watches whenever the Baltimore Ravens or Maryland Terrapins are playing.
Favorite Social Network: Currently on a Snapchat spree.
Random Fun Fact: World Champion Irish Step Dancer back in the 90’s.
Quote: “Attitude of Gratitude.”


According to the Event Marketing Institute:

70% of top B2B marketers ranked social marketing related to event programs as "extremely important." Yet only 16% of those same marketers say they are "very effective" at generating viral impact from their event and exhibit programs. That's where we come in.

Our Clients

50+ Events. 100+ Brands. 13,000+ Social Posts.

Here are a few examples of our award-winning social media work:

"This is our new event model. Social is the future."

- Shawn Holmes, Dir. Global Solutions, Innovation Marketing, VISA

"Socialite drove critical downloads of our app as the voice of the Academy Awards."

- Laura Allen, Sr. Production Manager, Disney/ABC Television Group

"Socialite helped increase registered attendees to our trade show by 24%."

-Kevin Traver, VP, United States Navy League

"Socialite helped with a significant increase in our booth traffic at RSNA."

- Raymond Wtulich, Marketing Communications Director, Hitachi Medical Systems America

"Socialite helped us source new real estate investor attendees."

-Faramarz Farhoodi, CMO, Homesearch.com

"Socialite helped us stand out from the social noise at one of the biggest events of the season."

-Angela Chittenden, CEO, Beach Bunny Swimwear

"Socialite positioned us as a thought-leader using dynamic, creative social content."

-Robert Friedman, Chairman, Auction.com


You Can Expect Increases In:

Event Awareness

Word-of-Mouth Marketing

New Audience Registrations

Influential Event Perception

Targeted Web Traffic

Crowdsourced Insights on Panel Topics, Speaker Preferences, and more

New Leads and Customers


(4-6 Months Before Event)

Event Social Media Strategy

Social Voice Creation

Goal Definition

Communication Policy

Pre-Show Outreach

(90 Days Before Event)

Weekly Video Promos

Social Media Event “Trailer”

Registration Calls to Action

Connect with Sponsors, Press, Speakers, etc.

Social Content

Speaker Bios

Crowdsourcing Panelist Picks/Session Topics

Influencer/Teaser Video Interviews

Registration Calls to Action


Real-Time Coverage

(24/7 On-Site Posting)

Posting Videos, Interviews, Photos from:


Live Tweeting Thought Leadership to Nightlife

Daily Video Highlight Reels

On-Site Logistics

Countdown Reminders for Sessions, Events, Speakers

Travel/Hotels/Restaurant Recommendations

Ticketing/Registration Information

Location Assistance

Overall Event FAQ’s

Thought Leadership

Live Tweeted Keynotes, Panels, Sessions

Demo Highlights

Press Amplification

Attendee Insights

Industry Trends/Announcements

Attendee Engagement

Hashtag Utilization

User-Generated Content Highlights

Republishing Event Power Users

Attendee Session/Panel Q&A


Community Cultivation

Targeted Brand Advocate Growth

Collaboration with Exhibitor Community Owners

Empower Event Champions

Increase Likes, Comments, Shares

Word-of-Mouth Marketing Activation


Post Show Reporting On:

Community Growth/Behaviors

Event Sentiment/Awareness

Social Registrations

Web Traffic to Targeted Content


The size of your event's attendance dictates the amount of conversations, profiles, people, content, moderation, and curating our team manages to achieve your social event marketing objectives. Packages include management of 3 social media platforms. Additional communities available a la carte.


Under 10k Attendees

  • 2 Social Reporters
  • 1 On-Site, 1 Remote
  • Pre-Event, On-Site, Post Show Publishing


10k+ attendees

  • 3+ Social Reporters
  • 2+ On-Site, 1 Remote
  • Event Trailer, Promo Videos, Daily Highlight Reels


60k+ attendees

  • 4+ Social Reporters
  • 3+ On-Site, 1 Remote
  • Event-Branded Social TV News Station

"Fortune does favor the bold, and you'll never know what you're capable of if you don't try."

- Sheryl Sandberg, COO, Facebook

Getting Started

Let's Talk

Whether you are looking for extra resources to complement your existing social media team, or need to build from the ground up- we'd love to help you. If you're ready to power your event towards the attendee of the future, we'll guide you into the next generation of experiential marketing.

5151 California Ave Suite 100
Irvine, CA 92660